Hi, I’m Amy! 👋🏻 I am a content strategist, SEO specialist, copywriter, and social media maven with eight years of experience creating top-quality written content that ladders up to company goals; delivering results through effective branding and storytelling.
I started my career in lifestyle publishing before moving on to social media management and content management at an early-stage startup. I thrive in fast-paced environments where creative problem-solving is encouraged.
Here’s how I can help you reach your marketing goals:
✍🏻Content Marketing: I take a data-driven approach to SEO-informed content marketing to produce digital content that drives action.
📝Copywriting: As a creative writer, I take an emotion-first approach to copywriting, considering business goals and consumer pain points to write copy that inspires action.
👔Content Management: I have eight years of experience managing both in-house and freelance teams to produce their best work on a tight budget and timeline.
📱Social Media Strategy: I have seven years of experience managing social media channels for both new and established brands with a focus on engagement and growth.
🤖 AI: I can help your business discover how artificial intelligence can save you time and create opportunities.
Professional Experience
Room 214 | eCommerce Growth Agency
Content Strategist
2023 - Present
Remote
Developed comprehensive content strategies for DTC clients based on Jobs to be Done theory and Category Design
Created content for clients across various mediums, encompassing SEO, white papers, email newsletters, videos, guides, landing pages, ad copy, and social posts
Managed internal content marketing for the agency including SEO strategy, organic social, case studies, and newsletters
NTWRK | Livestream eCommerce App
Copywriter - Brand partnerships
2022 - 2023
Los Angeles
Crafted copy for direct marketing campaigns within the Brand Partnerships department with the goal of maximizing impressions and engagement for a rapidly growing video e-commerce platform
With the goal of increasing revenue, I contributed to Brand Partnership strategy, including writing copy for pitch decks and creating content strategy
In order to maximize partnership impact, I wrote press releases and notes, coordinating with the Director of PR & Communications
Coral | Health & Wellness App
Content Manager
2019 - 2022
Los Angeles
Designed and implemented a comprehensive content calendar, including SEO, landing pages, newsletter campaigns, SMS, lifecycle, and organic social, using a strategic approach in collaboration with internal stakeholders.
Led a team of in-house creators to execute the content vision, ensuring high-quality content production and timely delivery.
Drove user acquisition efforts by spearheading partnerships with individual influencers and brand partners, resulting in successful content-anchored campaigns that boosted engagement across various channels, including in-app content, organic social, push notifications, email, and virtual events.
Yes Plz Weekly | DTC Coffee Subscription
Editor-In-Chief
2018 - 2019
Los Angeles
Oversaw launch and weekly production of 30 print magazine issues.
Brought in top-tier writers and photographers on a shoestring budget.
Expanded organic reach by 200% over 12 months.
Need Supply Co. | Fashion eCommerce
Copywriter & Social Media manager
2017 - 2018
Los Angeles
Managed social campaigns for product launches, brand launches, and sales.
Grew Instagram following by almost 40% over 11 months.
Flaunt Magazine | Independent Fashion Magazine
Managing Editor
2014 - 2017
Los Angeles
Produced and edited 50% of each print issue and 100% of digital and social media content.
Ensured deadline adherence through project management and introduction of organizational tools.
Recruited and managed a large freelance network of top-tier writers.
Produced large-scale events featuring DJs, corporate sponsors, celebrity guests, and event staff.
Recruited & trained intern staff 2x per year.
Education
San Francisco State University | Bachelor of Arts
English with Emphasis in Creative Writing