Hi, I’m Amy! 👋🏻 I am a content strategist, SEO specialist, copywriter, and social media maven with eight years of experience creating top-quality written content that ladders up to company goals; delivering results through effective branding and storytelling.
I started my career in lifestyle publishing before moving on to social media management and content management at an early-stage startup. I thrive in fast-paced environments where creative problem-solving is encouraged.
Here’s how I can help you reach your marketing goals:
✍🏻Content Marketing: I take a data-driven approach to SEO-informed content marketing to produce digital content that drives action.
📝Copywriting: As a creative writer, I take an emotion-first approach to copywriting, considering business goals and consumer pain points to write copy that inspires action.
👔Content Management: I have eight years of experience managing both in-house and freelance teams to produce their best work on a tight budget and timeline.
📱Social Media Strategy: I have seven years of experience managing social media channels for both new and established brands with a focus on engagement and growth.
🤖 AI: I can help your business discover how artificial intelligence can save you time and create opportunities.
Professional Experience
Beauty Industry Group
Head of Copy
2024 - Present
Remote
Craft compelling product and brand messaging across multiple digital platforms, including e-commerce, social media, email marketing, and packaging
Drive the creative and strategic direction for copy across five consumer brands (Zala, Luxy, Donna Bella, Glam Seamless, Hidden Crown), enhancing brand voice and consumer engagement
Collaborate effectively with cross-functional teams, including art directors, product developers, and e-commerce specialists, to ensure cohesive brand narratives and optimized digital presence
Lead market research and A/B testing initiatives to refine copy strategy and increase conversion rates
Develop and enforce brand guidelines, ensuring all content aligns with company values and industry best practices
Room 214 | eCommerce Growth Agency
Content Strategist
2023 - 2024
Remote
Crafted high-impact content strategies for DTC clients, leveraging Jobs to be Done theory and Category Design principles
Produced engaging and optimized content across multiple channels, including SEO, white papers, email newsletters, videos, guides, landing pages, ad copy, and social media posts
Led internal content marketing initiatives, driving organic growth through SEO strategy, case studies, and impactful newsletters
NTWRK | Livestream eCommerce App
Copywriter - Brand partnerships
2022 - 2023
Los Angeles
Developed compelling copy for direct marketing campaigns within the Brand Partnerships department, aimed at optimizing impressions and engagement for a dynamic video e-commerce platform
Contributed towards revenue growth by actively participating in Brand Partnership strategy, encompassing crafting persuasive pitch decks and formulating impactful content strategies
Enhanced partnership impact by skillfully composing press releases and notes, collaborating closely with the Director of PR & Communications
Coral | Health & Wellness App
Content Manager
2019 - 2022
Los Angeles
Developed and executed a comprehensive content strategy, encompassing SEO, landing pages, newsletter campaigns, SMS, lifecycle, and organic social, in collaboration with internal stakeholders
Managed a team of in-house creators to ensure the delivery of high-quality and timely content
Drove user acquisition through successful partnerships with influencers and brand partners, resulting in increased engagement across multiple channels, including in-app content, organic social, push notifications, email, and webinars
Yes Plz Weekly | DTC Coffee Subscription
Editor-In-Chief
2018 - 2019
Los Angeles
Launched and managed a successful weekly D2C print publication, implementing an effective content strategy from the ground up
Built and led a team of creative professionals, including writers, photographers, and illustrators, resulting in engaging and high-quality content production
Established and nurtured relationships with PR representatives, showcasing promising artists and musicians through interviews and photo shoots
Expanded brand reach by 200% within 6 months through the development of a weekly newsletter and Medium pages
Need Supply Co. | Fashion eCommerce
Copywriter & Social Media manager
2017 - 2018
Los Angeles
Managed social campaigns for product launches, brand launches, and sales
Grew Instagram following by almost 40% over 11 months
Flaunt Magazine | Independent Fashion Magazine
Managing Editor
2014 - 2017
Los Angeles
Produced and edited 50% of each print issue and 100% of digital and social media content
Ensured deadline adherence through project management and introduction of organizational tools
Recruited and managed a large freelance network of top-tier writers
Produced large-scale events featuring DJs, corporate sponsors, celebrity guests, and event staff
Recruited & trained intern staff 2x per year
Education
San Francisco State University | Bachelor of Arts
English with Emphasis in Creative Writing